Lenticular graphics are made up of two components: a lenticular lens, and a flat printed image.
The lens is a sheet of material that resembles grooved Plexiglas.

Those grooves and ridges form lenticules thanks to which you see desired effect of the picture
placed below lens.

The printed picture is not a normal one, it is made up of multiple pictures, which are printed
in horizontal or vertical lines. A narrow band of each image is printed consecutively with narrow
bands of additional image. The effect is accomplished after placing a sheet of lenticular lens specially
chosen for the desired effect.

There is variety of effects which can be achieved with Lenticular technology including 3D - depth,
animations, flip, zoom effects and morphing.
To explore the different kinds of lenticular effects visit Effect Types